Top 5 Social Apps Performance in Colombia: Q1 2024

In the first quarter of 2024, the top 5 social apps in Colombia showed varied performance trends in downloads, revenue, and active users. Here's an overview of how Facebook Lite, TikTok, Instagram, Threads, and Kismia - Meet Singles Nearby performed.

Facebook Lite from Meta Platforms, Inc. experienced a notable fluctuation in weekly revenue, peaking at approximately $5.5K in late January. Downloads showed a significant spike in early March, reaching around 484K in the week of March 4. Active users remained relatively stable, with a slight increase from 28.4M in early January to 28.5M by the end of March.

TikTok from TikTok Pte. Ltd. saw a decline in weekly revenue, starting at $183K in early January and dropping to around $117K by the end of March. Downloads also decreased over the quarter, from approximately 420K in mid-January to about 273K in the last week of March. Active users showed a slight overall increase from 11.9M to 12.2M throughout the quarter.

Instagram maintained steady weekly revenue, with a peak of $45K in early February. Downloads declined gradually from roughly 297K in early January to 204K by the end of March. Active users rose slightly, from 20.3M in early January to 20.9M at the end of March.

Threads, also from Instagram, had consistent weekly downloads, with a peak of approximately 98K in mid-March. Active users increased notably from 1.3M in early January to 1.7M by the end of March.

Kismia - Meet Singles Nearby from Kismia Group showed a steady weekly revenue, peaking at around $6.2K in late February. Downloads and active users saw a decline over the quarter, with downloads dropping from approximately 116K in early January to about 20K by the end of March, and active users decreasing from 125K to around 58K.

These insights are derived from Sensor Tower's data. For more detailed analytics and trends, visit Sensor Tower.